Cellar Master Gilles Arramon follows the craft tradition that has been passed down from generation to generation, hand-selecting eaux-de-vie from the two highest quality crus in the Cognac region, Petite Champagne and Grande Champagne. Arramon makes Levon le Magnifique cognac in small batches at House Guy De Bersac, which is celebrated for its non-industrial popularity and includes reserves dating back centuries.
Inspired by Armenian viticulture heritage, Arramon named his small-batch cognac Levon Le Magnifique, after one of Armenian history’s greatest figures, King Levon I, also known as Levon the Magnificent.
By encouraging a vibrant cultural exchange between Cilician Armenia and the great powers of Medieval Europe, King Levon bridged the gap between East and West.
During King Levon’s reign, Cilician Armenia formed strategic alliances with many European kingdoms, including France and England. King Levon personally befriended England’s French-speaking king Richard the Lionheart, fighting by his side in The Crusades.
King Levon is also known simply as “The Great” or “Le Magnifique.” He presided over a golden age of economic growth, social progress and improved foreign relations. His legacy of brotherhood and exploration forged a lasting connection between Cilician Armenia and Western Europe.
Location: Shavarsh's Place